Dragon boat culture in Chebei: a case study of narratives of cultural memory in short videos

Abstract Chebei Village in Guangzhou is home to the dragon boat culture, which an important kind of intangible cultural heritage China. The attributes and spirit that it contains are essentially memory. Given rapid development contemporary technology proliferation new entertainment possibilities, imperative be passed down developed. By providing a way preserve visual aural memories related media can used communicate save memories. In particular, facilitate memory reconstruction by capturing both transmission retention as well interactions villagers all ages from various households. Furthermore, bounds space time offline world overcome through media. Watching short videos on platforms allows people who live or originally recall, preserve, share, convey different generations whenever wherever they are, potentially fostering milieu sustainability spreadability.